How To Pack Your Athlete’s Profile Page With Punch

How To Pack Your Athlete’s Profile Page With Punch

Let’s discuss player sports profiles, what they are, where they go, and why you need them. How do you pack your athlete’s profile page with punch? Today, I will take you through a rundown of what a player profile is, what to include in one, and where you would send it or place it.


Before I get started, I want to remind you that we have our masterclass kicking off on November 16th at 8:00 AM. It will be five days of live training sessions, where we will literally build out your athletes four year academic and sports plan together, LIVE. It will be tons of fun. You will also have a chance to win some great prizes. We are also doing a registrant’s only bonus prize. If you register via our registration page, before we kick off the masterclass, you will go into the draw to win that prize. It’s going to be a good one folks. If you are interested in attending, click here and you will be taken to the registration page.

Packing It With Punch

Moving on, we are talking about player profiles today, where they go, what they’re for, and what you include in them. I’m going to cover a few of those basics for you right now and by the end of this blog, you will know how to pack your athlete’s profile page with punch.

The Where

Firstly, player profiles are created for the National Sporting Organisation (NSO) your athlete will be registering with when they are approaching college. You will also include them in your athlete’s sports portfolio, and throughout all of their social media profiles. Encourage them to send out their player profile with every email they forward to coaches. It’s an extra element for them look at, something extra they can read that they won’t find in the body of their emails. The profile page is a chance to give coaches the opportunity to see WHO your athlete is. It’s important you know how to pack your athletes profile page with punch. To recap, that’s the NSO, sports portfolios, social media profiles, and emails. Those are where your athlete will be distributing their player profiles to.

Two Separate Player Profiles

Now, obviously, the player profile you create for the National Sporting Organisation (NSO), and your athletes personal one will be separate. However, you can share the link out for the profile you have created through the NSO. They are two separate things, but you can share the links out so coaches and recruiters can view both if they want to. Pack both profile pages with punch and coaches won’t be able to resist getting to know your athlete

The What

A player profile is an opportunity for your athlete to share any detailed information they have about their academic and sports achievements. What I would suggest is, always have a digital copy, which in today’s day and age, you would probably have one already, but make sure you always have a digital copy and ensure it is been updated regularly.

Update them every three months maximum because your athlete does change quite a lot throughout their teenage years. I would update their profiles every three months, some people would say six months, but I think three months is much better. In order to pack a profile page with punch, it must be updated with current information regularly. And it is a much easier way to keep coaches updated on progress as well.

Keep Them Short & Simple

Another thing you should know is that a player profile must be kept short and simple. I know that sounds like a big mission because there’s so much you can say about your athlete’s abilities and achievements, however,  you can’t put it all in the player profile. That’s what their sports portfolios are for, to build out what is already in their profiles. The idea is that your athlete can wow the coaches with the very bare minimum. If they can pack their profile page with punch using the bare minimum, coaches will absolutely want to see what else your athlete has to offer.

Relevance & Resonation

A profile page will include anything relevant your athlete wants a coach to know about them. Ensure that it’s always relevant to the college they are applying to. Your athlete needs to make sure that whatever they put on the profile page is actually available at the college they are applying for. Use only very recent information and keep it regularly updated. It must resonate with what that college offers their student-athletes within their programs.

A Short Bio

Your athlete wants to have a short bio. In that short bio, coaches want to know your athletes WHY, and you’ve got to get that in a very short sentence. What needs to be included is your athlete’s name, current high school, and expected year of graduation. These are very important. Please ensure your athlete is using their real name, and they have got very recent information about their high school, and what year they’re expected to graduate. This gives coaches an idea on when to look for, and expect your athlete to be coming through the ranks.

Personal Stats

Next, your athlete should include their personal stats, such as their height and weight. Especially if you’re athletes in one of those sports where weight and height do matter. Even if your athletes not doing a sport where height and weight are of much significance, you should still include them. This gives coaches an indication of your athlete’s growth development. When you pack the profile page with punch, don’t forget the personal stats.


Next step is to focus on high school. What sport is your athlete playing in high school? Which high school sports teams are they in? What are those team statistics? What achievements have they accomplished, and what are your athletes own personal achievements at high school, both academic and sports? Following high school sports, include their current club team. Who is your athlete’s club outside of school? What are their recent accomplishments within that team, or if your athlete plays non-team sports, what are their individual accomplishments within that club?

Academic Interests

Another element your athlete will add to their profile page is what their academic interests are. This is where you need to be specific to what college your athlete is looking at and where they are sending the profile. This is why it’s very handy to have a digital copy, you can change things over where you need to suit the college your athlete is applying for, and the coaches they are sending emails to.

Give The Coach Somewhere Else To Go

Next, you want to state where and when coaches can come along and watch your athlete play in person. Whatever sports they’re doing, big training sessions, and the tournament’s coming up. Be sure they have dates and places they can go and watch your athlete in action. Coaches want to see what your athlete is capable of in person. The rule of thumb here is to always make sure you give the coaches somewhere else to go. Don’t let it stop here. Your athletes profile page will only be packed with punch if it’s not a dead end.

Double-Check Links

When you give coaches somewhere else to go, double-check the links you give them work and are not broken. You can do this by clicking on them. Your athletes profile page should include links to highlight and tournament videos, links to all of their social media profiles,  and a website link if your athlete has a website. Hint… A website is even better because they can switch out of social media to take a really good look at everything about your athlete. You can put a lot more detail on a website. My point here is that no matter what your athlete does on this journey, always give coaches and recruiters somewhere else to go.

NSO Profile Link

When your athlete has their profile page built out through their National Sporting Organisation, they will then have a link for that profile page they can send on to coaches. They can share it on their social media profiles, they can put it on their websites. It’s an extra profile page they can check out, but it’s a national sporting organisations link which is a really big plus.

Highlight Videos

Moving on, your athlete should add a 5-minute highlight video. I have tons of information and I’ve done many live sessions, written blogs, done podcast episodes, on everything you need to know about highlight videos, so if you need any information, come on over to College Bound Athlete’s so you can check it all out.

Make sure that with your athletes profile page, there is a three to five-minute highlight video, the most recent and best highlight video you have. Coaches can access the video and immediately view your athlete in action where they will most certainly make a lasting impression.

The Headline

And lastly, what I want to cover today is the headline for your athlete’s profile page. This needs to be catchy like an email subject line. It needs to pull them in. It is the first thing coaches and recruiters are going to see. What I recommend is, you simply put your athlete’s name, their year of graduation, the position they play or their best event, if they don’t play team sports. Add their height, weight, ranking, and best stat so far. For example, if they’re a 200-meter National champion, you would put their personal best time for that. In the headline, specify there is a link to a highlight video included.

Wrapping Up

That’s a bit about what a player profile page is, where to send one, and what you can include. I have a ton of information and resources that can help you further. Blogs, Podcasts, and live sessions that are designed to help you gather the information you need in order to build a profile page that will pack a punch with the coaches. Remember, you can always reach out to me if you need further assistance. Jump on over to my calendar here and we can jump on a call to discuss your challenges.

Final Reminder

Again, don’t forget, we have our masterclass class kicking off on the16th of November, at 8:00 AM AEST (Bris). We’ve got five LIVE sessions as we build out your athletes four-year academic and sports plan. Then we have four days of bonus sessions following. By the end, you’re going to know exactly what you and your athlete need to do to make this journey a smashing success full of happy memories, rather than stress, overwhelm, and fear. You can register right here. That’s it folks, have fun creating those profile pages. Yours in sport, Brooke Hamilton.


I give parents the tools and strategies required to help their elite athletes achieve their dream of a college sports scholarship. I teach everything from maintaining balanced sports, sleep, and school lifestyle, build visually pleasing sports portfolios, college and scholarship choices, creating exposure through social media, and the application process from start to finish. All this, and more. Your athlete's success is my #1 priority.

Do you want Brooke to build your athletes entire 4-year plan and give them access to expert consulting and world-leading coaches, scouts and educators?

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