For many years now, companies have been creating brands to catch consumers attention, provide them with an unbelievable service, give them a reason to return again, and spread the word about an excellent brand that has hit the shelf. In turn, more consumers visit their company, receive the great shopper experience they were looking for, and the whole process starts again. Now, that brand has made its mark worldwide, and as the saying goes ‘the rest is history’.
To spread the word on a brand, and have it be a successful one, it needs to be consistent and professional. A brand gives your name that professional look you have been waiting for. An athlete can create amazing sport portfolios, and submit perfect applications, but if they don’t create a brand for themselves, they risk being lost among thousands of other applicants. A brand becomes your personal identifier, and when it’s consistently popping up in front of coaches, admissions staff, and teachers, they will soon learn exactly who you are and what your logo looks like. Now, you have their attention. Your logo will be what they look for, and they will see it jump out in every email, blog post, social media post, application, and sport portfolio. A messy brand won’t be attention grabbing though, it will deter the reader if anything, so you must keep it professional.
You can keep your brand professional, while still having fun in letting it shout your message out to the world. The trick is to keep it consistent, one colour scheme throughout, one heading font and one body text font, the same logo on absolutely everything. Make it so your message is easily understood just by looking at your brand. Put all of these things together, and you will have yourself a professional brand for all to love, for years to come. If you would like more branding information, or free tips, tools, and strategies that will help your elite athlete gain entry into college/university on a sports scholarship, become a member of Promoting Elevating Athletes by following this link today https://mailchi.mp/d2e37d7ced4e/joinpromotingelevatingathletes I cant wait to see you there, and until then, take care. Yours in sport, Brooke Hamilton.