Marketing and branding have always been an effective tool for businesses, enabling them to provide impeccable service to their customer, by a brand they recognise, trust, and will return to again in the future. In recent times, the importance of branding and marketing within the sports world is fast becoming very clear. A brand shows what you have to offer the world, it shows them a visual aspect that makes an impact on players, sporting staff, fans, and the general consumer. It is a chance to promote a club, product, or service to a stadium packed with thousands of fans every single week. Personal branding, is an opportunity to let the world see you how you want it to see you. Building a personal sports brand opens the doors to a much wider community offering sponsorship and media coverage. It is a chance to strike those emotional chords of the wide world who are about to discover just how much they love you. Become a member of Promoting Elevating Athletes here https://mailchi.mp/d2e37d7ced4e/joinpromotingelevatingathletes to learn all there is to know about creating a personal sports brand to wow coaches, teachers, fans. and the world, with a name, and face, to be remembered for years to come.
Here are 5 ways to make YOUR brand fun, simple, and effective:
1- Take your time! If you want to create a lasting brand you will be happy with, you must take your time. Play around and experiment with colours, shapes, fonts etc. and only when you are happy with the outcome, will it truly speak ‘you’ in volumes.
2- Create one element of your brand at a time. Begin with one element such as colour, and once you are happy, move onto the next element such as font. Don’t begin a new element without completing another first. When it all comes together at the end, you can tweak the bits that don’t quite fit.
3- You can make your branding both a fun task for you personally, and fun for everyone else to experience. You should be careful of copyright when creating a brand, although besides that, there really are no rules. This is YOUR brand, created YOUR way, distributed YOUR way, to whoever YOU like. So make it fun! Use all of your favourite colours, fonts, photos etc, design your own logo from scratch, or use a free template. Let your brand sing your name, let it be fun!
4- When i say to keep it simple, I don’t mean to make it plain Jane, colourless, and boring. What i do mean, is make it simple to understand. Make sure the message you want your brand to get across, is easily understood by someone who doesn’t know you. It is again, a good idea to have fresh eyes look over it for you. Ask them what they think your message is, and if they feel it is easy to understand.
5- When you follow these few rules to make your brand fun and simple, and use them consistently, your brand will then become an effective marketing tool. For your brand to be absolutely 100% effective, you must use it consistently every single day, on every application, blog, social post, update, and so on. The digital world is a haven of short-term memory and mindless scrolling. The more one sees your brand, the better chance they have of remembering it. Make your brand pop, and the coaches will be flushed hot in a rush to sign you up first.
Those are five quick tips to help you make your brand sing. If you feel confident in creating your own personal sports brand, I wish you the world of luck and I hope you go forth and conquer. If you still want to know more, and would like great pointers on branding, sports portfolios, and anything else you need to know about securing a sports scholarship, become a member of Promoting Elevating Athletes today at https://mailchi.mp/d2e37d7ced4e/joinpromotingelevatingathletes
Pop on over to take advantage of my tips, tools, and strategies, free resources and bonus LIVE training sessions twice weekly, that will show you how to help your elite student athlete gain entry into college/university on a sports scholarship, I hope to see you there. Take care. Yours in sport, Brooke Hamilton.